Here are the best and worst rated commercials during the big game as voted on by the Carsforsale.com Marketing Department. Although some may disagree, here is a breakdown of what we consider to be some of the most and least effective vehicle commercials from this year’s game. Overall Carsforsale.com saw an increase in traffic showing that these advertisements got people interested in their products and in turn went right to Carsforsale.com to search for those brands and models.
Jaguar – “It’s Good to Be Bad”
This big-budget ad featured British actors Ben Kingsly, Tom Hiddleston and Mark Strong. Not only was the star power in front of the camera but the commercial was filmed by Tom Hooper, director of “The Kings Speech.” Jaguar definitely tried to create a short Hollywood blockbuster film with this commercial. The three former big screen villains in this commercial discuss how British actors always play the bad guy in movies, all while terrorizing the city of London. This ad introduced the British based Jaguar F-Type Coupe with a bang. Without a doubt, it should be near the top of everyone’s list from this year.
Jaguar received an increase of +46% page views on Carsforsale.com compared to last Sunday
Hyundai – “Nice”
Johnny Galecki of “Big Bang Theory” travels through the city in his new Hyundai Elantra while complementing a woman who is also driving an Elantra. This commercial chose to play on the randomness that many big game commercials have and shocks viewers with exploding land mines and a random cameo from comedian Richard Lewis. Although the commercial highlights the new Elantra’s superior handling and acceleration, it’s not likely to be on the top of many “best of” lists this year.
Hyundai received an increase of +71% page views on Carsforsale.com compared to last Sunday
Chrysler – “Nothing is More American than America”
For the last few years, Chrysler 200 has had powerful American pride commercials that have been the talk of the water coolers the following day. This year was no different and Bob Dylan led viewers on a history lesson filled emotional rollercoaster. The most powerful message of the ad was when Bob Dylan empowers people to let Germany brew their beer, let Switzerland make their watch and let Asia assemble their phone, but WE will build their car.
Chrysler received an increase of +65% page views on Carsforsale.com compared to last Sunday
Honda – “Hugfest”
Honda went for a funny yet serious approach during their commercial when talking about car safety. It starts off as a very serious public service announcement by Bruce Willis until you see “Saturday Night Live” star Fred Armisen hanging from his arm. Depending on where you watched the game, this commercial may have brought on the intended “hug fest” after Bruce Willis urges everyone to hug your friends and loved-ones around you. Although it was a memorable commercial from the night, it left many people scratching their head and very little of the timeslot actually featured the Honda line of vehicles.
Honda received an increase of +49% page views on Carsforsale.com compared to last Sunday
Volkswagen – “Wings”
Every year, it seems Volkswagen’s commercial is a favorite among viewers. This year’s ad is no different and starts with a father explaining to his daughter that a German engineer gets his wings every time a Volkswagen hits 100,000 miles. The catchy music coupled with the humorous situations in which engineers get their wings makes for another great ad from VW. Also, just when most think the humor is over, the daughter makes a comment about what happens at 200,000 miles to seal this commercial in the minds of viewers.
Volkswagen received an increase of +40% page views on Carsforsale.com compared to last Sunday
Audi – “Doberhuahua”
This Audi A3 commercial demonstrates the vehicle’s theme of Luxury without compromise with this comical ad. This started off to be what many thought was going to be a funny beer commercial. A young couple starts by debating which dog to take home, a Doberman or Chihuahua. The result is a compromise to breed them together: a Doberhuahua. The Doberhuahua terrorizes everyone and not even Sarah Mclachlan wants to save this animal. Overall this commercial was very funny and memorable but may have missed the mark a little. Although only time will tell, this may not fully resonate with Audi’s target market and equate into actual sales for the new Audi A3.
Audi received an increase of +39% page views on Carsforsale.com compared to last Sunday