Superhero Team-Up: Ford EcoSport and Guardians of the Galaxy
Comic book fans and car lovers, the all-new 2018 Ford EcoSport will be making its silver screen debut in Marvel Studio’s Guardians of the Galaxy Vol. 2, in theaters May 5th. Aren’t familiar with the Ford EcoSport? It’s Ford’s newest (and smallest) SUV that made its North American debut last November at the Los Angeles Auto Show. The team-up makes sense for Ford, as the EcoSport was built with millennials in mind, and Marvel is great at bringing lesser known characters to life on the big screen. According to Ford’s U.S. executive marketing director, “Teaming up with Marvel is a perfect way to share how EcoSport turns every drive into a chance to live big, enabling our Earth-bound customers to experience as many adventures as ‘Guardians of the Galaxy’ offers.”
Built for You
The Ford EcoSport comes with 10 color choices, seven standard ambient lighting options, and four trim levels. It offers either the award-winning 1.0 L 3-Cyinder turbocharged EcoBoost engine or a 2.0 L 4-Cylinder engine with 4WD. Both are mated to a 6-speed automatic transmission with SelectShift capability.
The tech doesn’t stop at the engine. Ford is offering the SYNC 3 driver connectivity system, integrated into a floating 8-inch touchscreen with Apple Carplay, Android Auto, and Wi-Fi hotspot. A 10-speaker B&O Play Audio system is also available so you can crank the Guardians of the Galaxy soundtrack.
Additional available safety features include blind spot warning with cross-traffic alert, post-crash alert system, front and rear side curtain airbags, and side thorax airbags for rear occupants. There are plenty of places to stash your comics and gear, too, with up to 30 stowage pockets, bins, and hooks. An available app lets you start, lock, and unlock the EcoSport. It also gives you access to fuel level and odometer reading remotely. One last feature that matches its fun style is the swing style tailgate. Most SUVs feature a tailgate with roof hinges.
Get In on the Fun
Keep your eyes out for the TV spot starring Groot and the EcoSport, highlighting a chance for fans to win a Ford EcoSport, screening of Guardians of the Galaxy Vol. 2, or one of 150 custom illustrations by a Marvel artist depicting the fan as a superhero. An exclusive digital comic with limited print run of 500 copies will highlight the EcoSport, Groot, Starlord, Drax, and Rocket.
The Ford EcoSport / Guardians of the Galaxy team-up also offers fans and car buyers a chance to “Be the Guardian of Your Galaxy” à la a custom superhero building tool on Marvel Studio’s website. The tool features more than 200 visual character elements and reflects the personalization of the Ford EcoSport.
The 2018 Ford EcoSport hits dealerships in early 2018. Wondering what else is new for the Ford brand? Be sure to check out What’s New and In Store for Ford in 2017.