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Mercedes-Benz EQ Powers Up Electrification

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For the first time in its 93-year history, one of the oldest car makers in the world has taken a turn towards an electric Mercedes future.

An EV Future

Mercedes-Benz Vision EQS - mbusa.com

Mercedes-Benz Vision EQS – mbusa.com  |  Shop new Mercedes-Benz on Carsforsale.com

With the 2022 Mercedes-Benz EQS unveiling in the spring of 2021 for a summer arrival, Mercedes has confirmed that it will have all-electric versions of the A-Class through S-class. For the first time in its 93-year history, one of the oldest car makers in the world has taken a turn towards a Mercedes-Benz EV future.

Changes are On the Horizon

Since the previous 2025 EPA rules have been scaled back, automakers will have to produce only a fraction of the hybrid vehicles they would have had to in order to comply with those standards by the model year 2030: from an estimated mix of 56 percent by 2030 to only 3 percent.

Mercedes-Benz EQ Formula E - mbusa.com
Mercedes-Benz EQ Formula E - mbusa.com

However, California Governor Gavin Newsom’s recent executive order that only zero-emission vehicles will be sold in the state beginning in 2035 is even more incentive for manufacturers to be heavy into electric vehicles’ development. With its new “Electric First” strategy, Mercedes plans to introduce four new electric vehicles, including one with a 435-mile range, based on their new EVA (Electric Vehicle Architecture). The plan is to become a world leader in battery technology, electric drivetrains, and the important proprietary software area. Mercedes has led software and componentry development in Formula 1’s hybrid era and is well into easily transferring its learnings in the past F1 championship seasons to road cars.

Mercedes-Benz EQA - mercedes-benz.com
Mercedes-Benz EQA - mercedes-benz.com

The manufacturer will develop the next generation of eMotors in-house, using a more sophisticated inverter, high voltage technology, and other innovations from its new Vision EQXX technology program. They say it will “quickly make their way into series production cars.”

Mercedes says it will be working with partner companies like Farasis and Sila Nano on battery technologies to increase range and efficiency. Sila Nano says, “To get to mass-market electric vehicles, you have to lower the cost of the battery pack on a dollars per kilowatt-hour ($/kWh) basis through higher volumetric energy density, which Sila materials enable. More energy in each cell means fewer cells for the same battery pack capacity and vehicle range, and therefore much lower cost overall.” Lower cost, lower weight, and higher energy output may be a sizeable advantage for Mercedes when measured against its coming competition.

Controlling the Experience

Mercedes-Benz Vision EQS interior - mbusa.com
Mercedes-Benz Vision EQS interior - mbusa.com

Mercedes sees the value of a familiar Apple-style ecosystem where simply building the device isn’t enough of a benefit. Their longer-term plan is to build the infrastructure to support the brand, including an expected Tesla style in-home wall box and access to Mercedes approved and possibly branded charging stations. Also announced was the previously mentioned proprietary MB.OS operating system, a software platform developed in-house and rolling out in 2024. It introduces the centralized control and regular software updates that Tesla, or your mobile device, has made standard. Mercedes seems to view luxury as a total user experience.

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Mercedes-Benz Vision EQS - mbusa.com
Mercedes-Benz Vision EQS - mbusa.com

“The aim is to build a Mercedes-Benz EV with spectacular efficiency and range,” the company said in its strategy update on October 6th. “With this new strategy, we are announcing our clear commitment to the full electrification of our product portfolio and our determination to ensure the business is fully carbon-neutral, in line with our Ambition 2039 target.”

Charged Up for the Future

Mercedes-Benz EQV - mercedes-benz.com
Mercedes-Benz EQV - mercedes-benz.com

With Tesla currently owning the luxury EV space, it will be interesting to see if Mercedes-Benz’s EV can make inroads. Surely, the G Wagon, AMG, and Maybach’s electrified versions will allow Mercedes to set standards in areas not currently occupied by other manufacturers. And a large number of EV models will dwarf Tesla in scope. However, one wonders if there’s a big enough market to profit with the increased models and expected 3% product mix for electric vehicles.

Mercedes-Benz EQC - mercedes-benz.com
Mercedes-Benz EQC - mercedes-benz.com

Regardless of the lower government projections on EV growth, from 2025 on, Mercedes will add even more electric vehicles on a platform designed for small and medium-sized cars called the Mercedes-Benz Modular Architecture (MMA). So, Mercedes is definitely planning on being in the EV market for the far future.

Mercedes-Benz Vision EQS - mbusa.com

Mercedes-Benz Vision EQS – mbusa.com  |  Shop new Mercedes-Benz on Carsforsale.com

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Steve Mitchell

Steve's first car had pedals, and he's been filled with passion for four wheels ever since. He lives and breathes the car life as a technologist, futurist, and writer while keeping up with the whys, hows, and plans of the automotive industry. His automotive journey began with a fully restored Triumph TR3b that he sadly never appreciated until decades later. Ownerships of X-1/9's, BMW's, an SVT and a Dodge Ram Hemi have given way to the house of Audi Sport. You'll also find him as an endurance athlete on the bike in SoCal, but you'll know he's thinking about cars.

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