Landon Cassill and the No. 40 Car Finish 12th at Daytona 500


Landon Cassill of Hillman Racing drove the No. 40 Car to an amazing 12th place finish at the Daytona 500 on Sunday. Although the record books say that Dale Earnhardt Jr. won The Great American Race, all of us here at feel that we have the most to celebrate. From the very first moment we partnered with Hillman Racing to sponsor Landon, they have been a complete pleasure to work with. We could not have been happier with the entire experience and the great finish of 12th place.

Over 16,500 dealers are represented in’s network. This sponsorship was to promote not only the brand but to increase viewers to dealers’ inventory. Although the car displayed the logo on the side, it represented all of the 16,500 local dealers across the country.  Founded in 1999, provides dealers with complete solutions to market their inventory and generate leads to sell vehicles. This sponsorship is just another way is always providing the best service possible for dealers.


Although a little banged up from a bike accident, Landon still looks great in his polo

Although a little banged up, Landon looks great in his polo

Partnering with a driver like Cassill was perfect from the start. Originally from Cedar Rapids, Iowa, Landon’s parents actually own and operate an independent car dealership. Similar in size and population, Cedar Rapids is only about 350 miles from Sioux Falls, S.D., the national headquarters of This partnership put both emerging forces into the national spotlight.


For those unfamiliar with how the running of the Daytona 500 works, drivers must first qualify for the race in the days leading up to the big event. The qualifying races, or Budweiser Duels, were held on Thursday and nationally televised on Fox Spots 1.  Landon jumped to an early lead and managed to finish 9th, which put him into The Great American Race at the 18th starting position. Many from the team joined Landon and the No. 40 car in The Daytona 500.



The Crew checks out the No. 40 car before the Daytona 500

The excitement at Speedweeks in Daytona was electric. Everyone on the Hillman Racing team was very appreciative of the sponsorship, and we were happy to be partnered with such a great group. It was very easy to see the hard work the entire Hillman Team put in to ensure Cassill had an amazing vehicle going into Sunday’s race. The horsepower under the hood was as impressive as the logos on the side. The entire crew attending Speedweeks knew the combination of this driver and the No. 40 car was going to not only be racing, but a serious contender.


Shortly after the start to the Daytona 500 on Sunday, thunderstorms halted the race and caused what turned into a six-hour rain delay. This was the longest delay in the history of the race. Crews worked tirelessly to dry the track from the heavy rain and luckily the drivers were able to continue.


Early in the race, Landon exchanges two tires and tops up on fuel

Early in the race, Landon exchanges two tires and tops up on fuel

During the break, however, Landon took time to sit down with some of our crew and talk strategy. He also demonstrated his commitment to his other fans by taking a radio interview during this time.  This was just one of the many times Landon showed dedication to those who cheer for him on race days. Despite the huge race he had to prepare for, Landon always took the time to talk to his fans. was proud to be a partner with someone that shows a similar dedication as does to the dealers we provide solutions to.


From the entire team and the dealers we represent, we would like to congratulate Landon on an absolutely outstanding Daytona Speedweeks. This experience has been a lot of fun for all of us here. Cassill and Hillman Racing gave us more than we ever could have imagined.



Hillman Racing Team standing next to the No. 40 car