As I was getting my teeth cleaned at the dentist’s office this morning, I caught the latest on the Oscar’s “Envelope-Gate.” The flat screen above my head was showing one of the network morning talk shows, pointing fingers at who is to blame for the Oscar mishap. Honestly, I’m glad Warren Beatty doesn’t need to take the blame any longer, but seriously, does anyone really care? I’ll be honest again, I don’t care much about the Oscars. Much like some watch the Super Bowl for the commercials, I watch the Oscars for the commercials.
In my humble opinion, an Oscar-worthy performance during the programming took a back seat. If you watched the Oscars this year, you probably noticed it too, but became distracted by the Best Picture mix-up like seemingly everyone else. That’s probably why not everyone is talking about it, right? I’m talking about the Pedestal Cadillac commercial, starring the Escala concept car. I give my “Best Commercial” award to Cadillac for the Escala spot. Cadillac had two other commercials air during the Oscars, Pioneers and Carry, both memorable in its own way and taking Honorable Mention honors.
The Pedestal Commerical
The Escala is immaculate, gracefully moving across the screen, the exterior adorned in all black with pearl white, high-class interior – I don’t generally get teared up watching award ceremonies, but I think the Escala stole the show in Pedestal. What probably did me in was the callback to the winged goddess Cadillac hood ornament, reflected in the finish as if to say that the Cadillac brand is an award in of itself. Then there is the Cadillac coat of arms, accented with a gleam of light in true Hollywood fashion, displayed brightly on the instrument screen with Escala underneath. Goosebumps. As the car rotates on its pedestal or zooms by, spectators are left in awe. Each shot highlights the thoughtful design and ingenuity of the Escala, every detail down to the dual layered spokes of the 22-inch wheels. Next, there’s the aerial shot. The curves, the sporty shape of the fascia, grille, headlights, and of the hood – Bravo!
Let’s not forget what’s under the hood, either. You get to hear the prototype engine, but not see it. According to Cadillac, the RWD concept is fitted with a 4.2 L twin-turbo V8 that utilizes Active Fuel Management tech, giving you 4-Cylinder operation when you don’t need all 8. Actual horsepower and torque numbers have not been published, however. If the 3.0 L V6 twin turbo in the 2017 Cadillac CT6 is any indication of power, the CT6 delivers 404 hp and 400 lb-ft of torque. With the added cylinders, you can assume the horsepower and torque are impressive.
The interior features both aluminum and wood accents with aluminum beginning in the front and wood flowing into the back of the cabin, giving the Escala a “dual personality.” Overhead is a panoramic glass roof. A curved Organic Light Emitting Diode (OLED) touch screen spans the front console. In futuristic fashion, the module responds to voice commands, tactile commands, and hand gestures. The controller even features the winged goddess.
All of the woven materials are hand stitched and soft-touch. The back seat is all about relaxation. A full rear seat connectivity system is integrated into the back, including two touch screens and plenty of legroom. In fact, the total length of the car measures in at 210.5 inches, about 6 inches longer than the CT6. Finally, the liftback design offers ample storage space and acts similar to a hatchback to load and unload cargo.
As the Pedestal spot comes to a close, Cadillac’s newest slogan reminds us what they just did when creating this concept, “Dare Greatly.” The Escala is a beautiful car and graced the Oscars in a way that has me excited about the road ahead for the Cadillac brand, all over again.
Does the Escala have you captivated? Check out what else is next for the Cadillac brand.