Through the six Ford Mustang generations the model adapted to changing customer needs. This flexibility has kept the Mustang viable for decades with more to come.
As this story starts more than a half-century ago, it’s best to start with a little background. In the early 1960s, the first of Baby Boomers were coming of age. They rejected the norms of their parents and sought to blaze their own path in life. These Boomers completely changed the culture, in music, fashions, attitudes and even in cars. This transformation was bubbling under society’s surface needing only a few triggering events to bring them to the fore. The Ford Mustang was one of those events.
As early as 1960, Lido “Lee” Iacocca, the Vice President of the Ford Division, was casting about for a small sporty car that would appeal to young people. A teaser Ford Mustang I was created and displayed at car shows and races, but it was a prototype with no chance of serial production.
1964 Ford Mustang prototype – ford.com | Shop Ford Mustang on Carsforsale.com
Iacocca approached company CEO Henry Ford II seeking funding for his young persons’ car. After the Edsel fiasco, Ford II was reluctant to deviate from safe products. Only after Iacocca presented market data that supported his plan did Ford II reluctantly agree. He made Iacocca pledge the program would make money, with Iacocca realizing what failure would mean to his career.
2003 Ford Mustang Mach 1 – ford.com | Shop Ford Mustang on Carsforsale.com
2015 Ford Mustang – ford.com | Shop Ford Mustang on Carsforsale.com
2021 Ford Mustang Mach 1 – ford.com | Shop new Ford Mustang on Carsforsale.com