2018 Dodge Challenger Demon: Great Performance, Even Greater Promotion
Dodge released its latest teaser for the new Dodge Challenger SRT Demon today, giving us another glimpse into the engineering prowess behind the Demon. The Domestic. Not Domesticated. SRT Demon campaign has been extraordinary thus far, with intense graphics, gnarly engine growls, and a lot of flames. Metallica’s Fuel, engine revs, and squealing tires have been the anthems throughout. Targeting enthusiasts, the Dodge Challenger SRT Demon is built for performance and the video teasers show just that. Each clip gives away a little more information about the beast, offering clues to its specifications and glimpses of the design. The videos lead up to the Demon’s unveiling on Tuesday, April 11, during 2017 New York International Auto Show week.
In 1971, Dodge rolled out the Dart Demon and a marketing campaign that was riddled with controversy thanks to the devilish nameplate. Dodge was forced to change the nameplate to the Dart Sport after 1973. That doesn’t seem to be the case this time around, but then again, it’s early, and who is to say that AC/DC’s Highway to Hell isn’t the perfect tune to play during your first test drive of the 2018 Challenger SRT Demon once it hits dealerships? From the look of things, the test drive is something to be excited about. Here is what we know so far about the Challenger SRT Demon.
The new Dodge Challenger SRT Demon is more fierce than the Hellcat, made evident by the explosive transformation in the Cage teaser video. It brings in more cold air, upping performance thanks to the 45-inch wide hood scoop “Air Grabber,” the largest cold air intake hood ever on a production vehicle. The Demon also comes with two illuminated, functional “Air Catcher” headlamps and larger airbox. Exact specifications for horsepower and torque have not been released, but all signs point to impressive improvements over the already impressive Hellcat.
Lighter and Wider
The Demon will be 200 pounds lighter than the current Hellcat. It gets integrated fender flares that add 3.5 inches to its wider body, as well as becomes the first production car ever with 18×11-inch wheels and street-legal drag radials. The radials, measuring 12.6-inches wide, allow for higher launch torque loads, which means more torque. In comparison to the Challenger Hellcat, the Demon has an approximate 15 percent larger tire contact patch, more than twice as much grip, and overall 35 percent higher launch force than a Challenger Hellcat.
Tuned for You, Tuned for Performance
Another first?! The Demon is the first factory production car with mechanical/electronic drag-race-specific suspension tuning. This also begs the question, is it a dragster? Is it all about street performance? The customer decides at the time of order or any time after if their Demon favors street or drag strip performance or a little bit of both.
The culmination of all of the above performance enhancements adds stress to the driveline. To handle the increased loads, we learn that the driveline consists of several improvements. In comparison to the Challenger Hellcat, these improvements include:
- Heat treated A383 aluminum alloy differential housing that handles 30 percent more torque capacity
- Upgraded prop shaft made of high strength steel that increases torque capacity by 15 percent
- upgraded 41-spline half shafts built with high strength alloy steel that delivers 20 percent more torque capacity
In addition, the Demon’s Launch Assist aids in reducing wheel hop. It makes almost instant corrections to keep the pedal to the floor and not damage components from the force of launch. Might we mention the Demon branded harness bar? It can be installed by deleting the back seat and using the existing hardware, meaning no additional drilling or modifications are required.
Halfway through the weekly video teasers on ifyouknowyouknow.com, we have had a good look at what to expect, with plenty of curiosity around what each Easter egg has yet to reveal. Here’s a recap of the first seven teasers, and the latest video teaser in the series, Race Hardened Parts.
As the Dodge Research Lab gets ready to unleash the Hellcat through the streets, a little fuel kicks the intensity up a notch.
First things first, let’s lighten the load.
Nothing wrong with a little burnout.
The Demon’s crate is full of Direct Connection mods.
Grab some air.
There’s a little wrinkle in the story of these tires.
For every action, there is an equal and opposite reaction.
Race Hardened Parts
Legit race hardened parts.
What do you think is next for the Challenger SRT Demon?